The fact that companies are paying to
get information from us to use as better market research is smart but scary but
the most terrifying part is the companies selling the information regardless of
how “harmless” or “anonymous” it is or not it is still a violation of privacy in
my opinion. Now that my opinion is out of the way let take this from a professional
viewpoint. The strategy of buying and selling certain information on people
through websites visited is a fast and easy way to segment your market and to
find new customers all at once. Although not a fool proof method it get the job
done and helps you to better understand a person and then to create a personal
ad around them via their internet usage. The face that they found a way to
plant hundreds of thousands of files into your computer is I think a feat in
its self. But the problem that I hope to never see in the foreseeable future is
someone taking advantage of said technology to use against either the people or
the company. So yea for now its harmless and coded and what not but with the
way people have been abusing technology lately its bound to backfire in a big
way that can only end ugly. So with that said we can’t really stop it from happening,
as it’s not illegal, but we can protect ourselves and hope for the best in the
future that no one decides to get the idea in their head to start selling the
information to the wrong people or just abusing it themselves.
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