EOC week 2: Survey Research

So the purpose of my survey is to see the buying and consuming habits of U.S. customers for 2003, 2004, and 2005 for the various racial/ethnic groups when it comes to dairy and non-dairy products. This survey is and exploratory survey that spans 3 years and a large variety of ethnic groups in the United States.  Conducted by the Simmons National Consumer Study there are a total of five questions that make up the whole of this survey. The first question being what is the Percent of U.S. Ethnic/Racial Groups Who Watch Their Diet Because of Lactose Intolerance with the result being that black people are the ones who watch their diet more closely as the years progress, assumingly because 70% of African Americans are lactose intolerant, this number may have increased over the years as this was published in 2006 , the group that watches their diet the least when it comes to lactose intolerance is Hispanic people. Second is Percent of U.S. Ethnic/Racial Groups Who Use Lactose-Free Milk, once again black people are the lead in this survey while it is white people who use it the least. I will not go through all of the survey but as you can see it about the dairy intake of people in the United States as stated previously. The purpose of this survey and the market research that goes along with is to let companies know that there is a market for lactose free dairy products and it’s a fast growing one. According to  this it is unhealthy to cut out dairy completely in one’s diet but what people are reacting to is the lactose in the food so the goal is to take that part out of their food and beverage product while still giving them the benefits of dairy necessary to their diet.